Our Story

Born from a passion for clean lines and meaningful connections, Urbano launched in 2025 after an intensive design journey over 28 test products and partnerships with half a dozen honest, high-quality makers to perfect our first signature piece.

ABOUT THE BRAND

At Urbano, we believe in more than just jewelry, we craft connections. Our minimalist pieces fuse timeless design with youthful energy, so you’re ready for anything, from laid-back days to electric nights out. Each item is waterproof, fade-resistant, and built to endure, making it as reliable as the friendships we inspire.

Founded by a team of young visionaries, Urbano thrives on real interaction with our community, online and off. We welcome every voice, championing those who don’t always fit the mold. Whether you’re decking out your everyday look or elevating your festival style, our sleek chains, rings, and bracelets unite you with like-minded souls.

Our mission is clear: create premium, minimalist jewelry that empowers you to express your true self and feel part of something bigger. Inclusivity, authenticity, and bold simplicity, celebrating every story, one piece at a time.

Shop now

“I always dreamed of creating something truly mine, idea after idea, yet as a kid I thought big dreams weren’t for me. By surrounding myself with the right people, I learned to chase my own and forge my path through life’s highs and lows. Today, through Urbano, I step beyond my comfort zone to unite every young soul, even those who feel they don’t quite fit, with timeless collections that inspire us to dream loudly, speak our truth, and wear our ambition with confidence.”

— Thijmen, Proud Founder & Creative Director